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Be you, But Better.

  • Strategy

    Brand Strategy, Campaign Concept, Content

  • Design

    Art & Creative Direction

  • Client


Defy the stigma of


That caption New Year, New You has been reused and repurposed many times that it becomes an anthem of new year’s resolution.

#beyoubutbetter campaign is a new approach to #bodygoals which has been widely used as hashtag every first month of the year. It encourages everybody not to reinvent themself but focus on what you have and start elevating it. In this day of age, everybody wants to be an influencer. The quest for a perfect body, perfect make-up, or airbrushed skin has been a standard for every post on Instagram. This concept is all about acceptance. That change should not just for the world to see, but to see within ourselves.

It Takes Courage to Tell The Truth

Not often we want to hear or see the truth. But when we accept what we see when we look at the mirror or hear advice from our closest friends, it brings the best of us. I delicately captured the images that encourage body positivity and acceptance. Pair it with captions that speak the truth brings to light to heal our insecurities and be better at it.

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