Strategy UI/UX June 12, 2024

Hoag Compass

Hoag Compass is a personalized healthcare navigation service that pairs patients with a dedicated healthcare concierge, guiding them through every step of their medical journey. This service is designed to address common healthcare challenges, offering tailored support that simplifies complex processes and enhances the overall patient experience.

  • Strategy

    UX Strategy

  • Design

    UI/UX Design, Art & Creative Direction, Photography

  • Client

    HOAG

Open Project
Our Approach

User Research and Insights

User interviews and surveys were conducted to identify key pain points and areas for improvement. Patients reported challenges in navigating multiple healthcare touchpoints, coordinating care among different specialists, and understanding complex medical information. There was also a need for more integrated support in creating and following personalized healthcare plans, involving not just physicians but also health coaches, dietitians, and mindfulness experts.

The Challenge

User Needs and Pain Points

Patients often struggle with navigating multiple appointments, understanding medical information, and coordinating care across specialties. Hoag Compass addresses these pain points by offering a single point of contact who manages all aspects of the patient’s healthcare journey. This approach reduces the burden on patients, allowing them to focus on their health.

A HEALTH PROVIDER INSIGHTS

Service Design and Usability

The design of Hoag Compass emphasizes usability and accessibility. The service is structured to provide clear, straightforward guidance, minimizing the potential for confusion. Users interact with a single point of contact—the healthcare concierge—who coordinates all aspects of their care. This design choice simplifies the user experience, as patients no longer need to navigate the complexities of the healthcare system on their own.

PATIENT-CENTRIC APPROACH

Personalization and Customization

Personalization is a core component of the Hoag Compass service. The healthcare concierge tailors support to the individual needs of each patient, whether it involves scheduling appointments, coordinating between specialists, or providing information on treatment options. This personalized approach ensures that users receive the care and attention they need, fostering a sense of trust and confidence in the service.

WHAT SETS US APART

Emotional and Psychological Support

In addition to practical support, Hoag Compass addresses the emotional and psychological needs of patients. The concierge not only manages logistics but also provides reassurance and guidance, helping to alleviate the anxiety and stress that often accompany complex medical conditions. This holistic approach to patient care is a key differentiator of the service.

BUILT TO LISTEN

User-Centered Innovation

Hoag Compass exemplifies user-centered innovation by focusing on the needs and experiences of patients. The service’s design reflects a deep understanding of patient challenges and offers solutions that enhance care quality. Continuous user feedback informs ongoing improvements, ensuring that the service evolves to meet patient needs.

Primary Color

Primary Color

#001925
primary-900

Primary Color

Primary Text

#292524
gray-900

Primary Color

Tertiary Button, Link text

#1A6E95
primary-400

Hoag Compass is designed to be inclusive, offering support to patients with varying levels of healthcare needs. Whether a patient is new to the healthcare system or managing chronic conditions, the service ensures that they have access to tailored healthcare plans and a coordinated care team, including specialists like dietitians and health coaches.

Impact on Patient Outcomes
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0

New Patient Enrolled After Beta Launch

0

Patients to Date

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