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Current Cities
Los Angeles
New York
Asia
Work Inquiries
rjsoulisak@gmail.com

Sophie The Giraffe

A unique toy Made from 100% natural rubber and still “traditionally” produced for more than 50 years, Sophie la girafe is Baby’s first toy stimulating each of his senses.

Open Project
Task

Redesign digital presence across multiple platform.

  • Strategy

    UI/UX, Design Direction

  • Design

    UI/UX Design, Art Direction, Web Design

  • Client

    Sophie la girafe®

My Approach

Minimal Flow, Fast Engagement

This is a fun site to work with. My focus was to establish a site that converts consumers to buyers with minimal actions and without sacrificing the information.

Approach

Convert Through Ease of Use

A site that is thoughtfully crafted based on consumer research. While focusing on the belief-led idea of conversion, I want to make a site that is uncluttered and product-centric.

Open for new projects!

Let's Make Things better.