A complete overhaul of the website. I want to make sure that the consumer can absorb different vital information at a glance. Having that as a base, I designed the site to be responsive without sacrificing the contents of the product.
It was an exciting project since the beginning. I like the creative freedom they gave me and they listened to the different points that I shared. The most exciting part was the challenge of starting something new and delivering a narrative that really speaks the brand.
Super 73
Born from the desire to inspire and create adventure and community, SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 and based in Southern California, SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry. By emphasizing thoughtful design, responsible manufacturing techniques, and local community engagement, the brand continually strives to grow and expand into a true industry leader.
Task
Redesign digital presence across multiple platform.