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Super 73

Born from the desire to inspire and create adventure and community, SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 and based in Southern California, SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry. By emphasizing thoughtful design, responsible manufacturing techniques, and local community engagement, the brand continually strives to grow and expand into a true industry leader.

Open Project

Redesign digital presence across multiple platform.

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction, Web Design

  • Client

    Super 73

My Approach

An Intuitive Site That Embodies Modern Flow Of Information

A complete overhaul of the website. I want to make sure that the consumer can absorb different vital information at a glance. Having that as a base, I designed the site to be responsive without sacrificing the contents of the product.

The #thrill

To develop a brand new system, made from scratch.

It was an exciting project since the beginning. I like the creative freedom they gave me and they listened to the different points that I shared. The most exciting part was the challenge of starting something new and delivering a narrative that really speaks the brand.


Robust Data Flow Without Sacrificing Information

Bonded by research, I’ve achieved a strategy that improves the information structure on a simplified and robust flow.

Open for new projects!

Let's Make Things better.