Design Direction UI/UX June 25, 2020

Super 73 App

This study unveils the design process for Super73, the mobile app helping riders get their information such as turn-by-turn navigation, over the air updates, and the new Multi-Ride mode option.

  • Strategy

    Design Direction, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Super 73

Open Project

The Problem

Discovery

To be able to establish an information architecture that delivers real-time information to the riders about the bike.

During my initial discovery, we’ve identified at least 60 features that were essential for the app. However, due to time constraints and a new product launch, we handpicked only 5 features for the initial roll-out.

Focus Point

  • How will the app assist the user to remotely monitor the bike using the application?
  • How will the app be utilized as a dashboard to cater to the rider’s need of information?

Jumpstart Research

Pain Points

After talking to a handful of people, it became clear that vehicle owners have issues with the following:

  • Firmware Installation and Update
  • Navigation tracking
  • Duration of the ride from Point A to B
  • Energy consumption ( physical and electric )
  • Lack of bike controls ( light and multi-ride modes)

PERSONA 1

Sean, 34 San Francisco
  • A software engineer
  • A bike enthusiast and enjoys long rides by the bay
  • Would rather use a bike as a form of commute
  • Frequent smartphone user but always runs out of battery

PERSONA 2

David, 25 Los Angeles
  • Adventure junkie – Works in entertainment
  • Know his ways to tech and different social applications
  • Up to date on the latest recreational trends
  • He is too lazy to do cardio but has a heart for environmental impact.

User and Task Flow

Keeping it Simple

This task-flow was created for users who want to update their firmware. It illustrates a seamless approach from automatic detection to a step by step guide on how to update via a mobile device.

Wireframe

Design Ideation / Putting it all Together

PROTOTYPE

Bringing It To Life

Outcome And Impact

Although some components didn’t materialize due to time constraints and production being halted by the pandemic, the client was pretty happy about the outcome of the project. We’ve managed to do most of the scope and based on the owner’s feedback it was more convenient to utilize the bike with the phone app features.

2020 Statistics

Project by the numbers.

0
App Designs

Conscientiously crafted App designs.

0
Collaborative Projects

Completed throughout this year for various businesses and agencies.

Design Effectiveness Ratings
0%

Results are based on client’s 3 month evaluation after the application was launched.

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